About me

My Story

With over 8 years of experience, I’ve worked across a range of industries including retail, technology, transport, hospitality, and cybersecurity, creating content for social campaigns, DOOH, TV advertising, branded content, explainer videos, and digital platforms. My experience spans motion graphics, video editing, visual identity, print design, programmatic advertising, and web based animation, allowing me to adapt ideas across multiple formats while maintaining a strong and consistent visual direction.

I’m a Northern Ireland based digital designer and motion designer creating visual experiences across branding, motion graphics, digital campaigns, social content, and video. My work blends typography, movement, and visual storytelling to create design systems that feel refined, immersive, and built for modern digital platforms. From concept development through to animation and final delivery, creating work that feels both visually striking and strategically considered.

Process

Experience

My process combines motion design, branding, digital design, and visual experimentation to create work that moves seamlessly between static and motion based design. Whether developing campaign visuals, editing social content, animating explainer videos, or designing digital assets for web, print, and screen, I focus on building cohesive systems shaped through typography, movement, pacing, and composition.

  • Developing visual identities that combine typography, motion behaviour, colour, and digital atmosphere into cohesive brand experiences. My approach blends refined design systems with expressive visual direction to create work that feels distinctive and adaptable.

  • Creating motion systems, animations, and visual storytelling across social, digital campaigns, DOOH, and branded content. From concept and storyboarding through to final animation, I focus on movement that feels intentional, immersive, and built for modern platforms.

  • Designing creative across multi platform campaigns including social content, display advertising, web assets, DOOH, and digital launches. I’ve worked across agency and in house environments creating visuals that balance strong aesthetics with strategic communication.

  • Editing and producing content designed for digital audiences, combining pacing, sound, typography, and motion to create engaging visual experiences. From short form social edits to explainers and promotional content, I focus on clarity, rhythm, and atmosphere.