Working with Lidl has given me the opportunity to bring bold, engaging creative to one of the UK’s most recognisable retail brands. Across a range of campaigns — from national TV ads to nimble social animations and targeted programmatic banners — I’ve been responsible for crafting motion design that’s both visually sharp and strategically on point.
My role spanned the full motion design pipeline, from early-stage concepting through to delivery. I worked closely with creative directors and producers to shape the look and feel of each asset, designing and illustrating storyboards that aligned with the campaign tone and Lidl’s brand guidelines. This early design work laid the foundation for a cohesive visual narrative across formats.
For the TV spots, I handled all animation in After Effects, translating static frames into dynamic, energetic sequences that held viewer attention and carried clear messaging. I also managed clocking and delivery, ensuring each ad met technical broadcast requirements and was ready for air on time and in spec.
Alongside broadcast work, I created a suite of social-first animations designed for agility across platforms. These quick-turnaround assets were tailored for performance — punchy, engaging, and optimised to grab attention in fast-scrolling feeds, while staying consistent with the broader campaign look.
For the programmatic side of the project, I designed and built a range of HTML5 display ads in all required formats and sizes. I handled everything from layout and animation to asset optimisation and export, ensuring that each ad ran smoothly and delivered across various networks. This mix of design and technical production allowed Lidl’s digital campaigns to scale effectively without compromising on quality or brand cohesion.
Halloween Tv Edit - For the Halloween campaign, I was provided with a storyboard from the creative team, which I then brought to life through animation and editing. Using the established “Go Full Lidl” branding, I built the full 20-second TV edit — incorporating seasonal elements, animating the product offers, and integrating the campaign lock-ups at the start and end. I ensured the pacing, tone, and transitions all supported the spooky-but-playful vibe of the campaign, while also handling all technical aspects of clocking and broadcast delivery.
XXL TV - For Lidl Ireland’s XXL campaign, I was involved in the early design phase, collaborating with the creative team on the overall visual direction. I contributed to the look and feel of the storyboard concepts, helping shape a style that balanced Lidl’s bold branding with a clear, price-led message. Once the direction was approved, I took the lead on the animation for the 20-second TVC — bringing the key product offers to life with sharp transitions, dynamic type, and subtle motion accents that reinforced the value-driven message. I also managed the final edit and clocking to ensure the ad was broadcast-ready and fully compliant with delivery specs.
Nationwide assets - For Lidl’s Nationwide campaign, I was tasked with adapting existing creative into a suite of digital and motion assets for use across programmatic platforms and out-of-home formats like Adshel Live. Working from supplied static designs, I reworked the layouts to fit a range of new specs — maintaining brand consistency while adjusting typography, image hierarchy, and pacing to suit the unique demands of each placement. I then animated these assets to bring them to life in subtle, effective ways that aligned with the original creative intent. For the Belfast Telegraph homepage takeover, I exported and packaged the final assets as HTML5 banners, ensuring they were fully responsive, lightweight, and technically optimised for smooth deployment on the site.