Make a Connection
A playful awareness campaign developed to encourage stronger connections between consumers and essential services. Using a distinctive system of interlocking shapes and bold motion, the campaign transformed a simple message into an engaging visual experience across multiple formats.
Motion Design
Campaign Design
Storyboarding
Animation
Services
Campaign Animation
Digital Assets
Social Content
Multi-format Assets
Motion Graphics
Deliverables
Role
Digital Designer & Animator
Behind the Frames
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Behind the Frames -
Early concepts explored shape, movement and modular design to create a flexible visual system that could adapt across multiple campaign formats.
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Interlocking shapes and bold colours created a distinctive identity that reinforced the campaign message.
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The modular approach allowed the campaign to adapt seamlessly across multiple formats and screen sizes.
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Motion and pacing helped communicate key messages while maintaining an engaging and approachable tone.
Make a Connection
The campaign was adapted across multiple aspect ratios and digital formats, ensuring a consistent visual identity and message across every platform.